A wooden toy and a play on words. A city on a car, or a city shaped like a car. The project interprets play as a moment to spark imagination and memory through a simple, lasting object.
City Car, 100% Tobeus
Made of cedar wood, the toy carries the scent of nature and authentic childhood. The path carved into the wood forms the outline of a city, turning the act of making into a poetic gesture. Part of the project 100% TobeUs: 100 designers for 100 new toy cars, first exhibited at the National Museum of Science and Technology in Milan and later in Toronto and New York, it stands as a small manifesto of conscious design. An object for creative children and thoughtful adults, designed to endure over time.