Magic was our first industrial project, developed almost twenty years ago for a Hong Kong company, at a time when remote collaboration was still uncommon. The collection includes a calculator and an alarm clock radio, both defined by refined minimalism and strong formal coherence.

Magic Collection, Area Plus

Made of black PMMA with rubber keys, these objects reveal their function only when switched on: the LED display, invisible when off, lights up to show numbers and luminous signs. Magic interprets technology with discretion and precision, turning everyday electronics into an essential gesture.