Inspired by iconic places such as New York’s High Line, where the boundary between public and private space dissolves, the exhibition area was transformed into a lived-in, authentic and permeable home.
Stand EuroCucina, Scavolini
The stand was conceived as an open space for social interaction, designed to encourage exchange and invite visitors to discover the new collections. The use of honest materials and an urban architecture, recalling the aesthetic of great American designers from the 1950s and 1960s, defines an environment that is elegant, welcoming and full of character. The project goes beyond product display, creating an immersive experience where design, architecture and scenography come together, turning the visit into a sensory and narrative journey. Through theatrical backdrops and windows lit like inhabited paintings, the stand offers an intimate view of domestic life, in constant dialogue with the scenography and the products on display.